Top 5 Books and Reference Apps on Android in Kenya - Q3 2021

In the third quarter of 2021, the Books and Reference category on the Android platform in Kenya saw some intriguing trends. Here’s a closer look at the top 5 apps in this category, based on data from Sensor Tower.

King James Bible - Verse+Audio experienced a significant surge in weekly downloads, peaking at approximately 385K in mid-August. The app maintained a strong presence in the market, with downloads consistently above 200K in the latter part of the quarter. Weekly active users mirrored this trend, increasing from around 100K at the start of July to over 1.4M by the end of September.

Good News Bible-Holy Bible NIV showed a steady increase in weekly downloads, reaching nearly 18K in the last week of September. Weekly active users also grew consistently, from around 39K at the end of June to about 57K by the end of the quarter.

Light Reader - 1MB Daily Read experienced a decline in weekly downloads, starting at around 15K at the end of June and dropping to approximately 4.6K by the end of September. Despite this, weekly active users remained relatively stable, fluctuating around the 100K mark throughout the quarter.

YouVersion Bible App + Audio had a more moderate performance in terms of downloads, with weekly figures hovering around the 5K to 7K range. However, it maintained a strong base of active users, consistently around 300K to 330K throughout the quarter.

Oxford Dictionary & Thesaurus saw a slight increase in weekly downloads, peaking at approximately 5K in mid-August. Active users remained steady, with a slight uptick from around 11K at the start of July to about 12K by the end of September. The app also generated some revenue, with weekly earnings fluctuating between $1 and $19.

These insights highlight the diverse performance within the Books and Reference category on Android in Kenya. For more detailed data and analysis, visit Sensor Tower.